Thursday, November 3, 2011

Chevrolet Celebrates 100 Year Anniversary

Apple Chevrolet Buick Northfield, a proud member of the Apple Auto Group, wants to say Happy Anniversary to Chevrolet!

100 Years of Chevrolet History:

Auto racer Louis Chevrolet co-founded the Chevrolet Motor Co. with William C. Durant in 1911, with the goal of creating a racer’s dream car.  The Series C “Classic Six” vehicle premiered in 1912, and sold for $2,150.  Louis left the auto-making industry in 1913 to focus on racing, but granted Durant the rights to continue using the Chevrolet name on future models. Chevrolet aims to design cars that possess a spirit of their own – a car with personality and spunk that can inspire new and old generations of Chevy owners alike - a car that you can, as Dinah Shore sang, “see the U.S.A. in.”

General Motors’ vice president of design, Ed Welburn, will never forget the first time he saw a Chevy.  He was about 6, walking down a leaf-lined street with his mother in a suburb of Philadelphia.  A ’55 Corvette whipped around the corner, kicking up fallen autumn leaves, and just as quickly as it came it was gone.
The Corvette’s sleek, sporty frame had a lasting impact on young Welburn, and a few years later, at age 11, he wrote a letter to General Motors expressing his interest in designing cars and seeking career advice.  GM wrote back offering advice on what he should study and details of their internship program, advice that he took to heart. Welburn went on to intern at GM, and after graduating from Howard University in Washington D.C., he was hired full-time.  The 2010 Chevrolet Camaro is just one of the car designs on which Welburn worked.

On the past century, Chevrolet has produced several iconic cars and trucks that have revolutionized General Motors’ reach. Chevy has also secured a place in U.S. pop culture history, popping up in the songs of Don McClean, The Beach Boys, Bruce Springsteen, Prince and Young Jeezy.

Story quoted from ABC News online:  For full article, click below.

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