Friday, December 23, 2011

2010 Suzuki Kizashi GTS

Unsung Hero: We hope the Kizashi's goodness is writing on the wall.

Given our previous experience with Suzuki Sedans and the giddy hype that accompanied the Kizashi’s launch—“a unique blend of dynamic performance attributes with premium design aesthetics and craftsmanship yet to be experienced in this category”—we were inclined to be skeptical when this car joined our long-term test fleet.
The handoff took place in February 2010 at the Dallas–Fort Worth airport, with 333 miles on the Kizashi’s odo. In the ensuing 42,361 miles, the logbook entries can be summed up as mostly positive, reflecting a range of reactions from pleasant surprise to outright enthusiasm.
Mostly positive. We’ll get back to that.

Tastefully designed inside and out, the Kizashi promises a refined driving experience. It’s a promise this Suzuki largely delivers on.

Let’s start with the totally positive. There were five scheduled service visits over the course of the test, at 7500, 15,000, 22,500, 30,000, and 40,000 miles. All were for routine maintenance and added up to $587.
There was only one unscheduled stop—a recall—just past 10,000 miles, to replace the storage box located at the bottom of the center console. The concern was that a portion of the box might detach in a crash and become a potential source of injury. Pretty unlikely, but in any case it didn’t add to the bottom line. Nor did the replacement of the car’s serpentine drive-belt tensioner, suggested by a tech service bulletin, which was handled at no charge during the 40,000-mile service.
There were other costs: our usual tire swaps—summer to winter to summer, $264—and $1715 of aftermarket hot rodding [see below]. But in terms of dependability and durability, the Kizashi stacked up very well indeed.

When we became bored, we took the Kizashi to Road Race Motorsports in the Los Angeles suburb of Santa Fe Springs. The company has a history of making performance mods for the Mitsubishi Evo; more recently, it has built some SEMA hot rods for Suzuki and is also doing a line of parts for the Fiat 500. Road Race has a small parts catalog for the Kizashi, including a thicker rear anti-roll bar ($239), a lightweight crank pulley for faster rev-up ($139), a cold-air intake ($259), a computer “fuel calibrator” that helps pull a few more horsepower out of the Kizashi’s conservative fuel/air map ($429), and a catty cat-back exhaust ($649) that eliminates the rear silencers. We said, “Yes, please” to everything.
With the add-ons, the car ate on-ramps with a little more steering bite and a little less body roll. It also merged with traffic at a quicker pace, although that may have been 9/10ths perception. While the formerly innocuous exhaust note became a chain-saw yowl of rice-burner badness, measured launch time to 60 mph remained the same 7.5 seconds as when we first tested our Kizashi in stock form. We did see some top-end improvement, however, with a 0-to-100-mph time cut by 0.8 second to 21.5 seconds (all aftermarket parts were removed before our final test).
We love the way the exhaust tucked behind the stock bumper diffusers, making the car look entirely innocent. The parts are well-crafted, considering the prices, and installable by any shade-tree mechanic with reasonable skill. A Kizashi owner should be glad somebody has bothered to tool them, considering the car’s relatively low sales volume.
Bemused stares were common, and the exhaust rip had a lot of heads turning at the gas station and subsequent “whatisits?” from the many, many people who had never before seen a Kizashi.

It also stacked up well with long-distance travelers. High marks for comfort (particularly the front buckets), high marks for the quality of its interior appointments, and pretty good marks for fuel economy—25 mpg average for the duration of the test and well above 30 mpg on some open-road stretches.
This Kizashi spent a fair percentage of its career in California, in the care of our man Aaron Robinson, who became the car’s biggest booster.
The paint job is amazing on this car,” he noted. “Every bit as good as the Benz S-class’s that’s also in my driveway.”
Following a 900-mile blitz, Robinson observed that the Suzuki’s “steering is as good or better than a Mazda 3’s, the ride is compliant, and after 12 hours in the saddle, I have no aches or bodily complaints.”
Indeed, most drivers were pleasantly surprised by the Kizashi’s blend of smooth ride and prompt responses; but for all of its trouble-free operation, the Kizashi did draw a few complaints, most of them minor. The keyless ignition, for example, provoked exasperation because it required a determined push on the button to start or stop the engine. “Must push start/stop button two or more times to kill engine,” noted one driver. Another bemoaned the absence of heated seats in a car with a good many comfort/convenience features. How we do suffer, eh?
Several drivers found the speedometer to be optimistic, two whacked their heads on the trunklid (requires awareness when leaning in), and for a time there were notes about a persistent pull to the left in straight-line travel, though this seems to have been cured at about 26,000 miles.

Something that wasn’t cured was the vague action of the six-speed manual transmission. More than one driver reported difficulty getting the car into reverse, often experiencing partial engagement and consequent gear grinding. And the shifting in general became increasingly sloppy as the miles wore on.
We should note here that we haven’t experienced this problem with other Kizashis that have come our way and that the manual gearbox is eminently preferable to the optional CVT automatic. We’ve characterized the function of the latter as “soggy.”
The most persistent lament concerned acceleration, as in lack thereof. There’s an asterisk here: This complaint seemed to occur primarily in connection with highway cruising in the Kizashi’s very tall sixth gear. Tramp on the throttle without a downshift, and the reward is an accumulation of mph that could be timed with a calendar.
But in basic sprints, the Kizashi’s 2.4-liter, DOHC aluminum four—185 horsepower, 170 pound-feet of torque—acquits itself respectably: 0 to 60 mph in 7.2 seconds in our first instrumented test. We recorded 7.5 seconds to 60 in our initial trials (at 1744 miles) with this car, 16.2 at 88 mph in the quarter-mile.

The Kizashi’s poise makes us yearn for more speed. The optimistic speedo apparently wants more, too.

Not bad, but as senior editor Tony Quiroga put it, “There’s nothing here a turbo wouldn’t fix.” Or different gearing, perhaps, even if it would have a deleterious effect on mpg.
Unlike most (though not all) long-term test subjects, our Kizashi’s performance deteriorated slightly as 40,000 miles rolled over: 0 to 60 in 7.8 seconds, though the quarter-mile elapsed time was unchanged. Braking distances lengthened a bit—177 feet from 70 mph versus 172—and skidpad performance slipped from 0.86 g to a still-respectable 0.85.
The only other major complaint had nothing to do with the car, at least not directly. Suzuki has been struggling in the U.S. market, and to improve per-outlet profitability has trimmed its dealer count to just 260 nationwide. That means a Kizashi owner will probably be looking at a fair amount of driving to take in his car for routine service. This doesn’t seem to be a problem for Mini, which has only 110 U.S. dealers. Then again, whatever its virtues, the Kizashi is not a Mini.
Then there’s the question of size. Suzuki markets the Kizashi as a mid-size sedan, but it’s actually a large compact (according to SAE-based EPA measurements), almost exactly the same size as the Chevrolet Cruze and Volkswagen Jetta. Moreover, there’s no V-6 or turbo option. Suzuki does offer all-wheel drive, but it comes only with the CVT automatic.

Numerous practical deterrents. On the other hand, based on our experience, the Kizashi has a surprisingly high fun-to-drive index, it looks good, its level of fit and finish compares favorably with the best in this class, and it should deliver the kind of reliability that’s essential in this or any category.
This is the best Suzuki sedan we’ve seen, bar none. But the truth is we had pretty low expectations going in. We’re hoping for more Suzukis like this one. Continued...

Friday, December 9, 2011

Apple Brand Promises

Best Price Philosophy

We want to make shopping for a vehicle as easy as it can be by giving you the lowest price we'll sell the vehicle for, right up front. It's called our nice price. Our sales consultants aren't paid a commission based on how much they sell. They are compensated based on your satisfaction, which takes all the uncomfortable negotiation out of the process and allows them to focus on finding you the best possible car or truck for your needs.

Relaxed Shopping Experience
We feel that it is very important for you to be relaxed and have fun when shopping for a vehicle. That's why our entire staff works together to put you at ease. Our store is open, bright, clean, and inviting. We care about how you feel in our dealership and we want you to be comfortable here.

Financial Solutions for Today and your Future
We want to make financing your new or used car or truck easy and understandable. We'll examine all your options and create an affordable payment plan. If you are currently in an unfavorable position on what you owe versus what your trade is worth, we'll develop a plan to correct that situation as you move forward with your new car or truck. Our intention is to always put you in a better position to buy or lease your next car or truck when that time comes.

Real Cash Value for your Trade
We'll always offer you the real cash value for your trade in. It's the amount we'd be willing to buy your car for, whether you buy from us or not. We'll pay you as much as we can for it and its value will never affect the price of the new, or used, car or truck you are purchasing.

Right Vehicles at the Right Time
Our large and continuously changing inventory ensures that we can offer you the car or truck you want, at the right value for your money. If we don't have the car or truck you are looking for, we'll find it for you.

You can't buy the wrong vehicles
Our goal is to make sure everyone drives home in the right car or truck but we know things can change. That's why we offer a 30-day exchange guarantee on pre-owned vehicles. If within 30 days you decide the car is not right for you we'll exchange it, for the full purchase price, toward any car or truck at our dealership. We also offer a 3 month 3000 mile power train warranty on pre-owned vehicles.

Dependable Service to Meet your Needs
When you bring your car or truck to us for service, we treat it as if it was our own. We offer flexible service hours to meet your busy schedule, highly skilled technicians, and competitive pricing. We also offer a courtesy customer shuttle to take you where you need to go while your car or truck is in for service, and we'll pick you up when your service is complete.

Monday, November 21, 2011

MyFord Touch Performance Upgrades
Ford will launch performance upgrades and new features for MyFord Touch® Simpler graphics, faster touch-screen response and easier-to-use controls are among the many enhancements to the voice-activated in-car connectivity system DEARBORN, Mich., Nov. 7, 2011 – Ford customers said MyFord Touch® could be faster and feature simpler graphics that are easier to use and that’s exactly what Ford plans to deliver with a broad set of performance upgrades to the system – launching first on the new 2013 Ford Escape, Flex, and Taurus.® has clearly been a game-changing technology, and now we’re changing the game.
While owners reported that they love the system, there were distinct areas where they wanted improvements. Earlier this year, Ford started delivering on their requests, beginning with more instructions and information on how to best utilize the capabilities of the system.

Ford launched two programs modeled after what consumers experience when purchasing a new electronic device. First, the company added a new MyFord Touch owner support website featuring how-to videos at  training sessions for new owners are now offered through Ford dealers – scheduled at customers’ convenience.
“The keys to continuous improvement are simple: Listen, learn and respond. That’s how we’re going to keep our customers happy,” said Gary Jablonski, manager, SYNC Platform Development. “Evolving the software with meaningful enhanced features was part of our plan from the very beginning. It’s no different than the experience with our smart phones and laptop computers – except now, it’s your car that gets better.” Second, free “SYNC My Ride” personalized.

New look
The visual enhancements to MyFord Touch are based on simplifying the graphics with larger, bolder fonts, removing low-priority visual content, and designing screens based on a consistent pattern. More than 1,000 screens in total have been updated with the improved look.

“Our goal when designing the upgrade was to simplify the screens and give customers a fast and easy way to get information at any given moment,” said Jennifer Brace, user interface Design engineer for Ford. “That meant removing buttons, relocating high-use controls closer to the driver’s reach, simplifying tasks and improving font size.”

The new fonts are as much as 40 percent larger on some redesigned screens. The fonts also are wider and bolder to provide easier legibility, particularly among the rapidly increasing number of drivers age 60 and older.

New features
Ford also took the opportunity to update the performance of the system and add new features for customers to help them keep pace with the fast-moving consumer electronics market. Faster touch-screen response time, for example, was a key request from owners. Initial testing shows that touch and voice response is at least two times faster than the current system.

Also, the software upgrade includes the following enhancements:
– Inclusion of the latest music meta data available enhancing the music playback
– Improved voice recognition for music search allowing drivers to pinpoint artists
with hard-to-pronounce names or nicknames beginning with 2013 models – no-charge upgrade will be available to existing owners. 

Available early next year – and also offered at no charge to existing MyFord Touch owners – the software upgrade enhances the ownership experience as it was developed by listening and responding to customer feedback.

“SYNC again, showing how quickly we can deliver more of what customers really want,” said Graydon Reitz, director, Ford Global Electronics and Electrical Systems Engineering. “Our strategy to create the SYNC software platform and add the customizable screens of MyFord Touch gives us a level of flexibility and speed to respond to customer input like never before seen in the auto industry.”

The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will also experience significantly faster touch-screen response times, one of the top requests from owners.

New features include support for tablet devices and audio books, improved navigation maps and enhanced voice recognition interaction.

Listening to customers
For news releases, related materials and high-resolution photos and video, visit 

Suzuki 7 Year/100K miles Warranty

A fully transferable, zero-dollar deductible 100,000-mile/7-year powertrain limited warranty on all new vehicles. 

Duration - Suzuki's powertrain limited warranty covers 100,000 miles or 7 years, whichever comes first.
  • Transferable - The powertrain warranty can be transferred from owner to owner, adding value at the time of resale or trade-in.
  • Deductible - There is no deductible, so Suzuki owners won't have an out-of-pocket expense.

Suzuki's New Vehicle Limited Warranty

Suzuki's New Vehicle Limited Warranty: Covers all components of the vehicles as supplied by Suzuki for 36 months or 36,000 miles, whichever comes first. There is no deductible. Any repairs to correct defects in materials or workmanship will be made with no charge for parts or labor. Certain restrictions apply; see warranty information booklet for details. The battery is covered for 24 months or 24,000 miles, whichever comes first. Should original body sheet metal panels develop perforation due to corrosion, they're covered for 60 months, with no limit on mileage. Tires are covered by a separate warranty from the tire manufacturer.

Roadside Assistance Program

All new Suzuki vehicles are covered during the 36,000-mile/3-year new vehicle limited warranty period. Roadside Assistance is available 24 hours a day, 365 days a year, in the U.S. and Canada. Available services include tire changes, jumpstarts, lockout service, mechanical repairs, and towing to the nearest Suzuki dealer or authorized service center.

Warranty Repair Courtesy Vehicle Program

If your SUZUKI vehicle is rendered inoperable, unsafe or illegal to operate and is required to stay overnight at a participating SUZUKI authorized dealer to complete a warranty repair during the 36 month/36,000 mile new vehicle warranty period, your participating SUZUKI authorized dealer will provide a courtesy rental vehicle of its choice through an appointed rental company. Additional Restrictions and Limitations apply.

Monday, November 14, 2011

In addition to the tax and bonus depreciation benefits, Ford is also offering some great incentives on our lineup of commercial
vehicles. During Commercial Truck Season, you may also be eligible for up to $2,500 in upfit incentives in addition to other customer
cash and financing incentives. See your Ford Dealer or visit

TIMING IS KEY for more information.
All indications are that in 2012 the bonus depreciation deduction will be reduced to 50% of the cost of new equipment and that the
allowable Section 179 deduction will drop back down to the pre-2007 $25,000 level. Commercial Truck Season savings also end on


The attached Q&A will help you gather more information about the bonus depreciation tax deduction – as will or a for details on Commercial Truck Season savings.
Q. What is the advantage of bonus depreciation allowed by Section 168(k)?
A. Bonus depreciation, as described in the tax law in Section 168 (K), allows a company to take a 100% tax deduction for purchases of qualified property purchased and placed into service after September 8, 2010 and by December 31, 2011. There is no set dollar limit to the amount of property that can be deducted as long as it is purchased and placed in service during the required time period.
Q. What is the advantage of the Section 179 deduction?
A. Section 179 of the tax law allows a company to take a 100% tax deduction for the purchase of qualified property that is
placed in service. For tax years beginning on or before December 31, 2011, this deduction is limited to $500,000 of purchased
equipment. This limitation is decreased by one dollar for every dollar the company spends over $2,000,000 on new equipment.
Q. What is a “qualified property”?
A.All trucks with a gross vehicle weight rating over 6,000 lbs are considered qualified property for bonus depreciation. SUV’s are
qualified if they are built on a truck chassis and have a gross vehicle weight rating of over 6,000 lbs.
Q. Are all trucks and passenger vans eligible?
are eligible for the 100% depreciation deduction. Trucks that are less than 6,000 lbs are eligible for a first year deduction of
$11,260 under Section 168(k). All vans that have a GVWR of at least 6,000 lbs are also eligible for the bonus depreciation
A.All trucks that have a Gross Vehicle Weight Rating (GVWR) of at least 6,000 lbs (when fully loaded with people and cargo)
Q. I would like to take advantage of bonus depreciation but do not want to pay cash or use available credit.
Does ford offer financing options to help?
A.Yes. Whether you need 1 or 100 commercial vehicles, Ford Credit can help you get them quickly and easily with a Commercial
Line of Credit (CLOC). Once you establish a CLOC with Ford Credit, you can acquire additional vehicles when you need to. Just
sign and drive.
Q. Are vehicle modifications, extended warranties or pre-paid maintenance programs eligible?
A.Yes. As any or all of these items are included in the complete purchase price. Additionally, we offer various upfit discounts for
vehicle modifications and Ford Extended Service plans offer various combinations and coverage for commercial use.
Q. Are certified pre-owned or used vehicles eligible?
A. Pre-owned or used vehicles are not eligible for the 100% depreciation deduction. However, both new and used vehicles are
eligible for the deduction provided under Section 179 of the tax law.
Q. Why should we think about this now if we have until December?
A.Inventories are limited and we anticipate that in late December our ground stock may be impacted by bonus depreciation and
Section 179. Current Commercial Truck Season offers may also impact our inventory availability.
Q. Our business faced a challenging 2011 and we do not expect to see enough in profits. Can our business carry over the
depreciation benefits into future years?
A.Any tax loss that you incur during 2011, including any additional loss caused by bonus depreciation, may be able to be carried
over into future years depending on your business’s tax situation. The loss may also be able to be carried back to prior tax years
in order to get a refund of taxes that were previously paid.

Please note:
This information is provided by Ford Motor Company to its customers. It should not be construed as tax advice or as a promise of potential tax savings or reduced tax liability. For more information about the tax programs mentioned within this letter, please contact your tax professional or visit the Internal Revenue Service website at

  1. A smart businessperson puts considerable thought into what and when they buy for their business.
  2. Right now the Economic Stimulus Act is making the timing of business purchases easy. You’ll benefit from the bonus depreciation tax
  3. deduction provided under IRS section 168(k) and the tax deduction allowed under Section 179 when you make qualifying business
  4. purchases before December 31, 2011. Both of these tax provisions currently offer businesses
  5. cost of most new equipment.
  6. This includes the purchase of qualifying Ford F-150 and Super Duty trucks and/or E-Series Vans.
  7. The only catch: a tax deduction equal to 100% in the case of vehicles, the new equipment must have a gross vehicle weight rating over 6,000 lbs.You must make your purchase and put the vehicle to use in your business before December 31, 2011.

Thursday, November 3, 2011

Chevrolet Celebrates 100 Year Anniversary

Apple Chevrolet Buick Northfield, a proud member of the Apple Auto Group, wants to say Happy Anniversary to Chevrolet!

100 Years of Chevrolet History:

Auto racer Louis Chevrolet co-founded the Chevrolet Motor Co. with William C. Durant in 1911, with the goal of creating a racer’s dream car.  The Series C “Classic Six” vehicle premiered in 1912, and sold for $2,150.  Louis left the auto-making industry in 1913 to focus on racing, but granted Durant the rights to continue using the Chevrolet name on future models. Chevrolet aims to design cars that possess a spirit of their own – a car with personality and spunk that can inspire new and old generations of Chevy owners alike - a car that you can, as Dinah Shore sang, “see the U.S.A. in.”

General Motors’ vice president of design, Ed Welburn, will never forget the first time he saw a Chevy.  He was about 6, walking down a leaf-lined street with his mother in a suburb of Philadelphia.  A ’55 Corvette whipped around the corner, kicking up fallen autumn leaves, and just as quickly as it came it was gone.
The Corvette’s sleek, sporty frame had a lasting impact on young Welburn, and a few years later, at age 11, he wrote a letter to General Motors expressing his interest in designing cars and seeking career advice.  GM wrote back offering advice on what he should study and details of their internship program, advice that he took to heart. Welburn went on to intern at GM, and after graduating from Howard University in Washington D.C., he was hired full-time.  The 2010 Chevrolet Camaro is just one of the car designs on which Welburn worked.

On the past century, Chevrolet has produced several iconic cars and trucks that have revolutionized General Motors’ reach. Chevy has also secured a place in U.S. pop culture history, popping up in the songs of Don McClean, The Beach Boys, Bruce Springsteen, Prince and Young Jeezy.

Story quoted from ABC News online:  For full article, click below.

Wednesday, October 26, 2011

Suzuki Kizashi Article from JD Power

Suzuki Kizashi Ranks Highest among Midsize Cars
in J.D. Power and Associates 2011 APEAL Study

The Suzuki Kizashi ranks highest among midsize cars in the J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) Study.SM The study measures how gratifying a new vehicle is to own and drive based on owner evaluations of more than 80 vehicle attributes. Kizashi earns a score of 818 (on a 1,000-point scale) in the 2011 APEAL Study—33 points above the Midsize Car segment average of 785.

Suzuki Kizashi 818
Hyundai Sonata 816
Kia Optima 814
Ford Fusion (Total) 793
Chrysler 200 789
Nissan Altima (Total) 787
Buick LaCrosse 785
Midsize Car Segment Average 785
Honda Accord (Total) 783
Buick Regal 782
Mazda MAZDA6 Sedan 780
Subaru Legacy Sedan 778
Toyota Camry (Total) 768
Chevrolet Malibu 765
Mitsubishi Galant 740

2011 APEAL Study: Midsize Car Segment Ranking
Based on a 1,000 point scale
Source: J.D. Power and Associates 2011 Automotive Performance, Execution and Layout
The Special Power Report • Published by J.D. Power and Associates • Publish Date: September 2011
© 2011 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction of any material contained in this publication, including photocopying of this publication in whole or in
part, is prohibited without the express written permission of J.D. Power and Associates. Advertising claims cannot be based on information published in The Special Power Report.

September 2011

Driving Dynamics: A Kizashi Strength
The Kizashi, a midsize sport sedan aimed at driving enthusiasts,
is the newest member of Suzuki’s lineup. Kizashi performs particularly
well in the Driving Dynamics category, outperforming
the Midsize Car segment average in all attributes that comprise
the category:
Braking responsiveness
Handling in adverse conditions
Handling on winding roads
Responsiveness of steering
Ride smoothness
Quietness over harsh bumps

About the Study: The J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. The 2011 APEAL Study is based on responses gathered between February and May 2011 from more than 73,000 purchasers and lessees of new 2011 model-year vehicles who were surveyed after the first 90 days of ownership.

2011 Suzuki Kizashi: Highest Ranked Vehicle Appeal among Midsize Cars

Kizashi vs. Competitors
In addition to Driving Dynamics, the Kizashi also outperforms the Midsize Car segment average in eight of nine other study categories. Compared with other models in the Midsize Car segment, Kizashi excels in the following attributes:
Engine: Smoothness of gearshift operation
Vehicle Interior: Interior materials convey quality, and Interior quietness
Seats: Comfort of driver’s seat support and cushion, Comfort of 2nd row seat, and How well the driver’s seat holds you in place
Storage and Space: Front seat room
Audio/Entertainment/Navigation: Audio system gives impression of depth
Visibility and Driving Safety: Forward visibility, Visibility when changing lanes, and Effectiveness of headlights


Monday, October 24, 2011

Apple Auto Group Philosophy and Values

Welcome to the Apple Auto Group blog.  Our goal is provide quality content about who we are as a company, exciting technology and product enhancements, and what Apple Auto Group events will provide you the quality information you are looking for when servicing your vehicle, purchasing an item for your vehicle, or research the purchase of a new or used vehicle. 

Who is Apple Auto Group?


The Missions Statements, Philosophy and Values of Apple Auto Group are the guideposts we look to for help in decision making in all dealership situations.

Mission Statement:  Apple Auto Group


Our goal is to be an industry leader in providing unmatched quality automotive products and services.

We will constantly strive to meet the changing needs of our customers.
Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.
Together we will set and continually improve sales, service and operational standards to ensure long
term market leadership and profitability.

It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.

The Apple Auto Group Vision

“To Be So Effective That We Are Able To Be Helpful To Others”


Apple Auto Group Philosophy

The Apple Auto Group philosophy is based on five areas that, we believe, are critical to business success. 

Those areas are:

Customer Enthusiasm
Employee Satisfaction
Financial Performance
Market Effectiveness
Ongoing Improvement

Our philosophy holds that each area is of equal importance. However, in any planning or decision-making process, or in any situation of seeming conflict or contradiction among the five critical areas, CUSTOMER ENTHUSIASM will always carry the most weight.

 Apple Auto Group Values


The Value of Honesty and Integrity: We believe that all decisions are to be made with integrity.  Leadership is setting good examples for others to follow, expecting as much from yourself as from others.

The Value of Individual Responsibility and Accountability: We believe we are responsible to satisfy the needs of our customers for all our product services. Individual accountability for our own performance and for the quality of our products will demonstrate to our customers we are enthusiastic about them and really care.

The Value of Unconditional Dedication to Excellence: We believe there is no place for mediocrity and half-hearted efforts.  We accept personal responsibility for overcoming obstacles and being the very best.  We actively choose to excel in every aspect of our personal and professional lives.   

The Value of Cooperation, Communication and Working Together: Close mutual support of one another is a fundamental tenet of ours.  We value open communication and encourage new ideas, realizing the cooperative teamwork produces a better employee work environment and enthusiastic customers and suppliers.

The Value of Our People: We have nothing of greater value than our people.  We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members, possessing a high degree of initiative, self-respect and self-discipline.

The Value of Ongoing Improvement: We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form.  We believe in providing opportunity for personal, professional and organizational growth within our company.

The Value of Being Good Community Citizens:  We give willingly to and are actively involved in the support of our communities, because they provide us our success.