Wednesday, October 26, 2011

Suzuki Kizashi Article from JD Power

Suzuki Kizashi Ranks Highest among Midsize Cars
in J.D. Power and Associates 2011 APEAL Study

The Suzuki Kizashi ranks highest among midsize cars in the J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) Study.SM The study measures how gratifying a new vehicle is to own and drive based on owner evaluations of more than 80 vehicle attributes. Kizashi earns a score of 818 (on a 1,000-point scale) in the 2011 APEAL Study—33 points above the Midsize Car segment average of 785.

Suzuki Kizashi 818
Hyundai Sonata 816
Kia Optima 814
Ford Fusion (Total) 793
Chrysler 200 789
Nissan Altima (Total) 787
Buick LaCrosse 785
Midsize Car Segment Average 785
Honda Accord (Total) 783
Buick Regal 782
Mazda MAZDA6 Sedan 780
Subaru Legacy Sedan 778
Toyota Camry (Total) 768
Chevrolet Malibu 765
Mitsubishi Galant 740

2011 APEAL Study: Midsize Car Segment Ranking
Based on a 1,000 point scale
Source: J.D. Power and Associates 2011 Automotive Performance, Execution and Layout
The Special Power Report • Published by J.D. Power and Associates • Publish Date: September 2011
© 2011 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction of any material contained in this publication, including photocopying of this publication in whole or in
part, is prohibited without the express written permission of J.D. Power and Associates. Advertising claims cannot be based on information published in The Special Power Report.

September 2011

Driving Dynamics: A Kizashi Strength
The Kizashi, a midsize sport sedan aimed at driving enthusiasts,
is the newest member of Suzuki’s lineup. Kizashi performs particularly
well in the Driving Dynamics category, outperforming
the Midsize Car segment average in all attributes that comprise
the category:
Braking responsiveness
Handling in adverse conditions
Handling on winding roads
Responsiveness of steering
Ride smoothness
Quietness over harsh bumps

About the Study: The J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. The 2011 APEAL Study is based on responses gathered between February and May 2011 from more than 73,000 purchasers and lessees of new 2011 model-year vehicles who were surveyed after the first 90 days of ownership.

2011 Suzuki Kizashi: Highest Ranked Vehicle Appeal among Midsize Cars

Kizashi vs. Competitors
In addition to Driving Dynamics, the Kizashi also outperforms the Midsize Car segment average in eight of nine other study categories. Compared with other models in the Midsize Car segment, Kizashi excels in the following attributes:
Engine: Smoothness of gearshift operation
Vehicle Interior: Interior materials convey quality, and Interior quietness
Seats: Comfort of driver’s seat support and cushion, Comfort of 2nd row seat, and How well the driver’s seat holds you in place
Storage and Space: Front seat room
Audio/Entertainment/Navigation: Audio system gives impression of depth
Visibility and Driving Safety: Forward visibility, Visibility when changing lanes, and Effectiveness of headlights


Monday, October 24, 2011

Apple Auto Group Philosophy and Values

Welcome to the Apple Auto Group blog.  Our goal is provide quality content about who we are as a company, exciting technology and product enhancements, and what Apple Auto Group events will provide you the quality information you are looking for when servicing your vehicle, purchasing an item for your vehicle, or research the purchase of a new or used vehicle. 

Who is Apple Auto Group?


The Missions Statements, Philosophy and Values of Apple Auto Group are the guideposts we look to for help in decision making in all dealership situations.

Mission Statement:  Apple Auto Group


Our goal is to be an industry leader in providing unmatched quality automotive products and services.

We will constantly strive to meet the changing needs of our customers.
Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.
Together we will set and continually improve sales, service and operational standards to ensure long
term market leadership and profitability.

It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.

The Apple Auto Group Vision

“To Be So Effective That We Are Able To Be Helpful To Others”


Apple Auto Group Philosophy

The Apple Auto Group philosophy is based on five areas that, we believe, are critical to business success. 

Those areas are:

Customer Enthusiasm
Employee Satisfaction
Financial Performance
Market Effectiveness
Ongoing Improvement

Our philosophy holds that each area is of equal importance. However, in any planning or decision-making process, or in any situation of seeming conflict or contradiction among the five critical areas, CUSTOMER ENTHUSIASM will always carry the most weight.

 Apple Auto Group Values


The Value of Honesty and Integrity: We believe that all decisions are to be made with integrity.  Leadership is setting good examples for others to follow, expecting as much from yourself as from others.

The Value of Individual Responsibility and Accountability: We believe we are responsible to satisfy the needs of our customers for all our product services. Individual accountability for our own performance and for the quality of our products will demonstrate to our customers we are enthusiastic about them and really care.

The Value of Unconditional Dedication to Excellence: We believe there is no place for mediocrity and half-hearted efforts.  We accept personal responsibility for overcoming obstacles and being the very best.  We actively choose to excel in every aspect of our personal and professional lives.   

The Value of Cooperation, Communication and Working Together: Close mutual support of one another is a fundamental tenet of ours.  We value open communication and encourage new ideas, realizing the cooperative teamwork produces a better employee work environment and enthusiastic customers and suppliers.

The Value of Our People: We have nothing of greater value than our people.  We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members, possessing a high degree of initiative, self-respect and self-discipline.

The Value of Ongoing Improvement: We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form.  We believe in providing opportunity for personal, professional and organizational growth within our company.

The Value of Being Good Community Citizens:  We give willingly to and are actively involved in the support of our communities, because they provide us our success.