MyFord Touch Performance Upgrades
 
Ford will launch performance upgrades and new features for MyFord Touch® Simpler graphics, faster touch-screen response and easier-to-use controls are among the many enhancements to the voice-activated in-car connectivity system DEARBORN, Mich., Nov. 7, 2011 – Ford customers said MyFord Touch® could be faster and feature simpler graphics that are easier to use and that’s exactly what Ford plans to deliver with a broad set of performance upgrades to the system – launching first on the new 2013 Ford Escape, Flex, and Taurus.® has clearly been a game-changing technology, and now we’re changing the game.

While owners reported that they love the system, there were distinct areas where they wanted improvements. Earlier this year, Ford started delivering on their requests, beginning with more instructions and information on how to best utilize the capabilities of the system.

Ford launched two programs modeled after what consumers experience when purchasing a new electronic device. First, the company added a new MyFord Touch owner support website featuring how-to videos at  training sessions for new owners are now offered through Ford dealers – scheduled at customers’ convenience.

“The keys to continuous improvement are simple: Listen, learn and respond. That’s how we’re going to keep our customers happy,” said Gary Jablonski, manager, SYNC Platform Development. “Evolving the software with meaningful enhanced features was part of our plan from the very beginning. It’s no different than the experience with our smart phones and laptop computers – except now, it’s your car that gets better.”

www.syncmyride.com. Second, free “SYNC My Ride” personalized.

New look

The visual enhancements to MyFord Touch are based on simplifying the graphics with larger, bolder fonts, removing low-priority visual content, and designing screens based on a consistent pattern. More than 1,000 screens in total have been updated with the improved look.

“Our goal when designing the upgrade was to simplify the screens and give customers a fast and easy way to get information at any given moment,” said Jennifer Brace, user interface Design engineer for Ford. “That meant removing buttons, relocating high-use controls closer to the driver’s reach, simplifying tasks and improving font size.”

The new fonts are as much as 40 percent larger on some redesigned screens. The fonts also are wider and bolder to provide easier legibility, particularly among the rapidly increasing number of drivers age 60 and older.

New features

Ford also took the opportunity to update the performance of the system and add new features for customers to help them keep pace with the fast-moving consumer electronics market. Faster touch-screen response time, for example, was a key request from owners. Initial testing shows that touch and voice response is at least two times faster than the current system.

Also, the software upgrade includes the following enhancements:

– Inclusion of the latest music meta data available enhancing the music playback

experience

– Improved voice recognition for music search allowing drivers to pinpoint artists

with hard-to-pronounce names or nicknames beginning with 2013 models – no-charge upgrade will be available to existing owners. 

Available early next year – and also offered at no charge to existing MyFord Touch owners – the software upgrade enhances the ownership experience as it was developed by listening and responding to customer feedback.

“SYNC again, showing how quickly we can deliver more of what customers really want,” said Graydon Reitz, director, Ford Global Electronics and Electrical Systems Engineering. “Our strategy to create the SYNC software platform and add the customizable screens of MyFord Touch gives us a level of flexibility and speed to respond to customer input like never before seen in the auto industry.”

The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will also experience significantly faster touch-screen response times, one of the top requests from owners.

New features include support for tablet devices and Audible.com audio books, improved navigation maps and enhanced voice recognition interaction.

Listening to customers

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